Digital Trends – Comcast Corp. and Universal Pictures are launching a test program that will provide Comcast subscribers access to films that are still in theaters. Film rentals will be priced at $59.99 and rolled out in both Atlanta, Georgia as well as Portland, Oregon to start. The program is ideally geared towards families that easily end up spending between $40 to $60 for movie tickets when visiting the theater as well as money on concessions. Comcast will launch this program nineteen days after the launch of Tower Heist on November 4, a comedy starring Ben Stiller, Eddie Murphy, Matthew Broderick and Casey Affleck. Comcast subscribers using HDTV set-tops will be able to order the film for $59.99 on November 23 in time for Thanksgiving weekend.