Digital Trends – Announced on the official Xbox.com blog, the Xbox 360 team at Microsoft has replaced the âMy Xboxâ section of the site with a section of the site simply called âSocialâ. Users will immediately be directed to the new Social page when logging into the Xbox site with a gamertag. While the look of the site has changed slightly, the most notable addition within this new social push is access to the Beacon feature thatâs included in the upcoming Xbox 360 dashboard update. Beacon is a hybrid of a message and a notification that lets other players know that a user wants to play a game immediately or sometime in the future. For instance, a Xbox Live member could leave a Beacon for another player asking to play multiplayer in Gears of War 3 later that evening.Â