Digital Trends – As detailed within the L.A. Times earlier today, a Facebook status update from Iowa blogger and multimedia producer Nick Bergus quickly became a âSponsored Storyâ in Facebookâs advertising program. On Valentineâs Day, Bergus posted a link to a $1,500, 55-gallon drum of Passion Natural water-based lubricant on Amazon and included the humorous statement âA 55-gallon drum of lube on Amazon. For Valentineâs Day. And every day. For the rest of your life.â Similar to Amazon product pages such as the JL421 Badonkadonk Land Cruiser or 1 Gallon of Tuscan Whole Milk, the product page for the giant barrel of lube has drawn numerous mock reviews designed to poke fun at the product listing.