Digital Trends – Try as you might to avoid it, the âblogging is deadâ narrative is inescapable. The debate rages on, with both sides refusing to let it go: Opponents of the blog argue that Internet readers have gotten savvy enough to pick the real experts from the crowd and prefer connecting with them on social sites â and that Web marketing has ruined the medium. Defenders say that more than ever the Internet has put tools into our hands, and that the blog is our personal showcase for displaying them.