Digital Trends – Fans of Googleâs Android platform like to extoll how âopenâ the Android software development world is, especially in comparison to the âcuratedâ experience offered by Apple in its iTunes App Store. However, as many Android users can attest, that openness can generate a huge variation in the look, feel, behavior, and interfaces of Android applications. One Android app might handle content navigation a particular way, but another app may use the very same iconsâand even icon placementâfor entirely different purposes. Similarly, a gesture that does one thing in a broad range of Android apps might do something totally different in another appâperhaps because the developer was feeling âcreativeâ or âinnovative.â