Digital Trends – Googleâs new all-encompassing privacy policy goes into effect March 1, meaning the company will start treating information it gathers across dozens of its subsidiary sites â things like GMail, YouTube, Blogger, Shopping, News, Maps, Books, Google+, and more â all as a single entity, rather than as dozens of little sub-entities each with their own caches of information about a user. Google says the new policy isnât really a change: itâs not collecting any new data about people, itâs just going to start using that information uniformly across its services. For example, interests and topics Google picks up on by reading your Gmail might influence the recommended videos and advertisements that appear on YouTube. Shopping habits of your friends on Google+ might influence ads appearing in your Google search results.