DirecTV Now’s limited-time introductory $35-per-month subscription deal is going away early next month. If you do start a DirecTV Now subscription by the 9th, you’ll be able to continue paying that $35 each month without being switched to the more expensive subscription plan. The DirecTV Now website plainly states that this “offer rate may increase,” and AT&T executives have already admitted that the service’s pricing structure is likely to rise in the future to account for the costs of signing deals with cable channels.