The game was The Swapper, and I remember because game developer Jon Blow went on a Twitter rant about the turn of phrase soon after, which may or may not have been directed at me. Three years later, though, I find myself checking prices just about every time I recommend a virtual reality experience. It’s something everyone who works with virtual reality is grappling with: nobody has any idea what VR should cost, and it’s getting more confusing by the day.