Andy Rubin, co-founder of the Android operating system, is reportedly building out a new company and working on several new products including a premium smartphone with an edge-to-edge display “that lacks a surrounding bezel.” Bloomberg just published a story with many details on Rubin’s new company, Essential, which he’s preparing to formally announce and lead as CEO. Essential is said to be planning several products — both in mobile and for the smart home, according to Bloomberg’s report. The highlight of these hardware efforts is a high-design smartphone meant to compete with Apple’s iPhone 7, Samsung’s Galaxy S7, the Google Pixel, and other flagship mobile devices.