Keysight Technologies Inc , a provider of software and equipment to the electronics and wireless communications industries, is in talks to acquire U.S. data technology company Ixia , according to people familiar with the matter. A deal would come as the increasing volume of data traffic flowing through social media, smartphones and cloud computing tests the resilience and integrity of networks, making Ixia’s equipment and applications more popular with its clients and coveted by its peers. Keysight is not the only bidder participating in an auction for Ixia, and there is no certainty that its bid will prevail, the people said this week.