In late 2015, iPhone and PlayStation 3 hacker George Hotz teased a project that sounded like a dream: his new company would produce a $1,000 consumer product that could grant your car semi-autonomous capabilities. Eleven months and one terse letter from the National Highway Traffic Safety Administration later, Hotz killed the project. A small company called Neodriven, led by former Tesla employee Matt Schulwitz, is announcing a product of the same name that goes on sale today for $1,495.