Nintendo Co Ltd will launch the Switch, its first new game console in about four years, on March 3 for $299.99 in the United States and 29,980 yen in Japan, the video game maker said on Friday. The price of the Switch, a hybrid home console and handheld device, compares with the $299.99 in the U.S. and 25,000 yen in Japan that it costs for the firm's existing Wii U console. Nintendo shares were down as much as 3 percent after the announcement, falling from 25,085 yen beforehand to as low as 24,365 yen in afternoon trade – 3.3 percent lower than Thursday's closing price.