The landscape of television is changing rapidly and with the rise in popularity of WebTV, more and more broadcasters are turning their attentions towards webcasting and online video streaming. This is due to a shift in viewing habits, with a new generation of “mouse potatoes” more likely to log on to online content as opposed to tuning into traditional TV stations. The past year has shown a massive rise in the amount of viewers watching content online, with an estimated 10 billion online videos viewed each month.