We all remember how TV programs used to be sponsored, therefore, TV chefs on the Internet with GM sponsor is a pleasant recollection of the old times. It seems that today, advertisers are targeting the Internet exactly in the same way that they targeted television on its early years. It looks almost as the new medium should go through the same life experience of its predecessor, as probably that advertising model guarantees a certain financial security and has a truck of records that justifies such strategy.