According to recent research, in a normal month nearly thirty-five percent of people who go online visit YouTube, and this is a worldwide figure! Social media sites also happen to be growing exponentially and video consumers are at the heart of this growth. YouTube was formed in 2005 and quickly became one of the sensations of the internet. At the moment YouTube serves up more than one hundred million videos per day and can claim over forty-six percent of the total online video market!