The internet’s potential of reaping the benefits through streaming media is now being tested by many companies and audio and video clippings through different mediums are uploaded and updated on a regular basis by the think tanks of the company. But a lot of streaming media on the internet goes unnoticed simply because most of the net surfers may not be aware on how to look for them. The question thus arises on how to improve the visibility of the audio or video files to millions of surfers that use search engines for accessing information.