Whether it be promoting your products or services, training staff or simply communicating specific information, video is a fantastic medium for selling a message to any type of audience. But where does it all start in the production process? The key component to any successful video production is with the script. There are a number points to consider when writing your script, including putting yourself in your audience’s shoes. Importantly, a well-prepared script will provide you with a solid foundation for constructing a successful video, and ultimately will allow you to deliver your message in the most effective way possible.