Adding audio or video to your website can play a major role in increasing your conversion rates. Your visitors will be able to engage in your website in a way that static web pages cannot offer. By having videos and audio files, you can more readily personalize your message even more adding the big “T” factor to the equation… T as in TRUST. If you can gain the trust of your visitors they will become your loyal viewers or listeners and look forward to your next personalized message to them.