Apple CEO Steve Jobs conceded on Monday what Apple’s customers have been saying for a few weeks now: The company’s MobileMe service, launched in conjunction with the iPhone 3G, was a failure. In an e-mail to employees, Jobs said the service, intended to allow users to sync e-mail and other apps with their new iPhones, was “not our finest hour.”
While Jobs was “right to acknowledge the problem,” the reports of outages and other failures were so widespread, “He didn’t really have much of a choice,” noted Greg Sterling, principal analyst with Sterling Market Research.
From the launch, MobileMe suffered a number of problems, including long initial downtimes, an e-mail outage that caused the loss of users’ messages, an inability to contact the service to sync, data corruption, and time delays in syncing.
Not Up to Standards
In his e-mail, Jobs identified several things that “could have been done better.” For starters, he said, the service was “not up to our standards.” MobileMe “clearly needed more time and testing.”
Jobs has concluded that Apple made two key mistakes with the system, both related to chewing off more than it could chew. “Rather than launch MobileMe as a monolithic service, we could have launched over-the-air syncing with iPhone to begin with, followed by the Web applications one by one — Mail first, followed 30 days later (if things went well with Mail) by Calendar, then 30 days later by Contacts,” he said.
In addition, Apple should have simply delayed MobileMe until after the iPhone 3G launch, which already included the launch of iPhone 2.0 software and the App Store. “We all had more than enough to do, and MobileMe could have been delayed without consequence,” Jobs said.
Can Apple Do Online Services?
Intriguingly, Jobs concluded that the company has “more to learn about Internet services. And…