Google is catering to advertising agencies with a new product called Google Insights for Search. The search giant introduced the new product on Wednesday.
Insights for Search is a free tool that taps Google’s database of search results to unearth information advertisers covet. Google said the product was designed with marketers in mind.
“It provides more flexibility and functionality for advertisers and marketers to understand search behavior, and adds some cool new features like a world heat map to graphically display search volume and regional interest,” Elan Dekel and Niv Efron wrote on the Google blog.
Lots of Analytics
Google is on an analytics roll. In June, the company updated Google Trends with numbers and the ability to download results to a spreadsheet. Google said it received good feedback from agencies and advertisers on how they’re using the new version, from identifying new growth markets to optimizing Google AdWords campaigns.
Like Google Trends, Insights for Search lets advertisers and agencies type in a search term to see search volume patterns over time, as well as the top related and rising searches. Users also have the ability to compare search-volume trends across multiple search terms, categories (commonly referred to as verticals), geographic regions, or specific time ranges.
Google offered the example of entering the term “apple.” Perhaps not surprisingly, the majority of the top searches are associated with Apple, Inc. rather than the fruit.
Google Insights for Search allows users to filter this query with the “Food & Drink” category, resulting in a dramatically different view of search-volume trends and related searches for the fruit. Users can also use the filter to compare search terms within the category.
“If you love Trends, we hope you’ll fall in love all over again with Google Insights for Search,” Dekel and Efron said. Users need a Google account to…