This is a really good question because many marketers bite me personally to the nail, “Oh I got to give them all the downloads, got to give them the downloads in every single format.” If they make the video – I mean it is possible for you to not just stream a video on your blog but give it in a downloadable.wmv, the iPod file, the mp3 audio, and even the transcribed version. But the question is should you? My answer is no.